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Mineral Botanica was born in April 2015 from the shared vision of husband-and-wife duo Widy Susindra and Anita Loeki. After returning from the United States in late 2010 to continue Anita’s family cosmetic manufacturing business, they realized that a legacy deserves more than continuation — it deserves evolution.
From this belief, Mineral Botanica was created to bring innovative, exciting, and enjoyable beauty to everyday life. By blending the power of natural minerals and plant extracts with modern technology, we create color cosmetics, skincare, and body care that Indonesians — and the world — can proudly use.
Every product is thoughtfully designed to be beneficial, easy to use, and accessible, because beauty should feel effortless.
Beyond beauty, we care deeply about the future. We consciously choose ingredients that are safer, recyclable, free from harmful chemicals, and never tested on animals — small steps that matter for generations to come.
At Mineral Botanica, success is not a destination —
it is a journey toward better beauty, better choices, and a better life.